Hi there! Thanks for visiting my website :)
I'm Shana Shin, a strategy/operations professional with a passion for blending data-driven problem-solving with creativity. After 3 years in consulting, I’m now exploring opportunities in the startup space, where I can leverage my "creative mind and scientific brain" to drive impact in fast-paced environments.
My experience spans product growth strategy, financial modeling, data visualization, branding, social media marketing, and media production—all fueled by curiosity and a drive to create meaningful change. I’ve worked across F&B, retail, healthcare, tech, and industrial sectors.
Beyond business, I have a deep love for graphic design, media production, and dance, which I cultivated while studying Business and Art at Georgetown University. Born and raised in Seoul, Korea, I now call DC my second home, where you’ll often find me admiring logos of local businesses, dancing in the office gym, or taking a short morning run to try a new cafe I found on Google Maps.
This website started as a space to showcase my creative projects, but if you're interested in my business experience, feel free to check out below or visit my LinkedIn page. Always happy to connect and collaborate on exciting ideas!
BUSINESS EXPERIENCE
ROLES & RESPONSIBILITIES
#Startup #Consulting
FRANKLIN ADVISORY
Senior Analyst Fellow
Analyst Fellow
May 2020 – Nov 2020
Aug 2019 – May 2020
Franklin Advisory provides consulting services to startups and entrepreneurial communities. As a Senior Analyst Fellow, I led and worked on a wide range of projects from market entry strategy to operations optimization to customer journey mapping.
#Expansion #DataAnalysis
DELOITTE
Associate Consultant Intern
May 2019 – Jun 2019
Selected as one of 14 Georgetown students, I participated in Deloitte's part-time, 6-week internship program, devising a geographic expansion strategy for a nonprofit organization. I led a data analysis project that collected and screened 2K+ data points and scored candidate locations based on a decision framework my team built. I created and presented the resulting visualization of the analysis to client leadership.
#Branding #OrganizationalStructure
CHEIL WORLDWIDE
Corporate Marketing Intern
May 2018 – Jul 2018
A Samsung subsidiary, Cheil Worldwide is the largest marketing agency in South Korea. After conducting a competitive benchmarking analysis for the company's experiential marketing team, I developed a proposal with a team of 6 to redesign the company’s organizational structure to expedite project delivery and improve its negative brand reputation associated with its massive size.
#Consulting #Sales
MCKINSEY & COMPANY
Senior Business Analyst
Business Analyst
Summer Analyst
Aug 2024 – Present
Aug 2022 – Jul 2024
June 2022 – Aug 2022
I worked with a team of 5 to improve a pharmaceutical company’s sales and marketing capabilities. I conducted stakeholder interviews and funnel analysis to assess and revamp the client's customer acquisition process.
#Renewables #Financing
LICO GLOBAL
Summer Consultant Intern
May 2019 – July 2019
LICO Global is a consultancy that focuses on renewable energy development and finance, especially in the international and off-grid context. I was responsible for securing financial resources for clients' projects by performing financial modeling and impact evaluations. I also designed a company's website to strengthen its online presence. Click the image below to visit the website.
#SmartCities #Marketing
CITY78
Marketing Strategist Intern
Jan 2019 – Apr 2019
City 78 is an urban data analytics startup that blends geospatial data and human behavior to build place identity. I conducted market research and competitive benchmarking analysis to refine the company's positioning strategy. I also enhanced the company’s brand equity by redesigning a logo and developing a website to provide a better user experience. Click the image below to visit the website.